This brand, it's identity and packaging are one of our favorites projects. Froosh was created to minimize Finnish consumer's confusion when it comes to know what smoothies are and how are they good for you (yes, this project was developed quite a while ago). The aim of visual identity was to communicate fruitiness and healthiness of those products. Color blocking, bold typography and brilliant copy helped to build an honest, friendly and a little bit cocky image. It has also proven itself to be very effective - Froosh took 34% of smoothies market in Sweden.