WHAT AN ATTITUDE!

WHAT AN ATTITUDE!

Chocolates with attitude are an annual project of Bessermachen studio and we have to say - it is amazing! Each box has it's own personality, taste, color and icon. They all represent archetypes, well known to all of us, that allow user to imagine the character of each candy. 

COFFEE ROASTERS

COFFEE ROASTERS

Packaging of the first Roasters was designed about three years ago and owners decided it was time to refresh them. Now they seem to correspond directly with your taste cubs - you can see the colors of each brew and image how it must taste like. What is more creative copy-writing and naming allows user to identify and sympathize with each bottle.

THE GOLDEN TICKET

THE GOLDEN TICKET

We’re truly captured when packaging goes hand in hand with a brand’s coherent strategic and communication design. That is why we fell in love not only with the wrappers for Wonka jr. chocolates but also the marketing projects accompanying them!

What’s more, the entire design has been created pro bono under the project to popularize theatrical arts among young people. All students of the Loyal Heights Elementary School were invited to participate in casting, and to perform in a musical organized under the campaign.

The designers took on the design of the popular chocolate’s wrappers but also had their contribution in designing the props for the spectacle as well the photo shoot promoting the event. What caught our eyes was the chocolate ‘W’, the color scheme, and especially the fun and joy noticeable in the design right upon first glance.

Makisan

Makisan

Makisan is the first restaurant in Singapore offering custom sushi. Just so there are no misconceptions: custom – made specially for individual customers (dictionary.com). The consumer will find here a wide range of fresh ingredients from which they are free to compose their own meal.

The first thing proposed by the designers was the name: Makisan. In literal translation, ‘san’ means ‘sir’ or ‘madam’. Thanks to this suffix each maki gains its own distinct character. The idea of customizing is also present in the process of preparing the meal. The client may also name their composition according to their whimsy. The designers made the hand-painted illustrations of mushrooms, avocado, cucumbers, and many other ingredients, into our favorite element of brand identity – patterns. These patterns are some of the most recognizable elements of Makisan. Beautiful colors, dynamic compositions, splendidly transferred onto individual packets give, or even impose on the consumer, joy, energy, and a positive attitude towards the brand.

Consistently designed interior that vibrates with colors and the illustrations of maki as living characters complete this charming, neatly thought-out project.

Majskrokar

Majskrokar

The designers at ICA were asked to create a playful, engaging pack focused on the origin of corn puffs. ‘Since the product is uncomplicated and consists of two ingredients, we’ve turned towards its roots, the farmers, farms and… tractors.’

What’s interesting is the mix of photos and graphics. They make for a cheerful, and intriguing design set in a positive way towards the product and the consumer.

OH, HONEY!

OH, HONEY!

Wiener Honig has a particularly interesting offer for us – tasty honeys in simple jars that emphasize the beauty, the colors and texture of the product. Wiener is a… Viennese company specializing in the production of organic honeys, established by two friends who felt longing for their favorite flavors during international travels.

NEED MILK?

NEED MILK?

We can’t possibly imagine who of you, dear readers, has had the pleasure of drinking fresh milk each morning as a kid, we do believe, however, that either you know or are able to imagine this lovely morning ritual. We have to confess, we miss it a bit.

May it be possible that the current ‘slow food, conscious eating’ wave is strong enough to bring it back? We surely hope so! Capped glass bottles of fresh milk are already available at warszawa.wiemcojem.pl so maybe the comeback of these daily deliveries is not such a distant hope.

Meanwhile here’s the concept design of Le Bleu Lait, i.e. tradition, reimagined. Easy, aesthetically pleasing, a proper balance between the modernist minimalism and classical wood.

Catch up!

Catch up!

Make&Matter really know their stuff. They’ve designed a lot of great things in the past, and they show no signs of slowing down! As for instance with these ketchup labels designed for Bernie’s Burger Bus. It’s a new mobile catering-restaurant venture and the studio is involved not only in branding the tomatoes, but the entire thing (can’t wait!). In the meantime, let’s enjoy these scrumptious colors, juicy typography and great graphics. We certainly couldn’t make up our minds on which ketchup to choose, and also, we really think it’s great that the designers support this new small-scale business with their professional yet charged and cheerful spirit!

CO/CO

CO/CO

CO/CO is a line of natural handmade cosmetics created by Nicolette Coco, utilizing only vegetarian parapharmaceutical ingredients. The design is kept in grayscale to preserve simplicity with bits of aluminum and illustrations to give the brand a medical feel, with which we’re as enchanted as with the product session!

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